Topic: Deluxe Marti says Order Type is Sales Vehicle & Dealer is Ford Marketing Corp??

[jeff8877]

Hi everyone,

Not sure if this is the best place to post but thought I might find some input...

This is a car I picked up a few months ago and have begun the restoration. Have gotten feedback on another site that several have said it is the most optioned 71-3 Mustang they have seen. See below for Marti and Emminger reports.

Any information or insight on what I have here would be greatly appreciated as I am unable to find much on the net relative to Order Type and Ford Marketing uses.

Jeff

[J_Speegle]

Seen a number of these- IMHO best guess these were ordered as lease cars for a Ford executive. All were like the one in the Marti report - ordered very late in the year so no real purpose for promotion and marketing tasks when the car was only going to be available for a few weeks more. But since they were the "last" of the classic Mustangs (kind of surprised its not a convertible   like many Mustang buyers that year they were getting while the getting was good


I would think the fact that its a fairly loaded car supports the private use even more

[jwc66k]

All were like the one in the Marti report - ordered very late in the year so no real purpose for promotion and marketing tasks when the car was only going to be available for a few weeks more.

The Newport Beach facility of Ford Aerospace was another destination of many lease cars, mostly for higher pay grade engineers and managers. The majority were ordered in the early part of the model year and were fully loaded. A typical 73 Mach I with everything would cost about $70 a month to lease, including insurance. Note that this car went to "J Wallace".
Jim

[jeff8877]

Wanted to say thanks very much for the info and insight as it is difficult to come by any real information.

So if J Wallace was maybe the exec who purchased the car then the order type does not seem to make sense? In doing research on these I have found out there were around 20 different ones. If this was a lease or sale to an exec then there were other more appropriate order types such as...

A-Plan – vehicles built for current Ford employees and sold at a discounted price (this would seem to fit as the invoice also shows a discount)

Company lease plan...dont have info other than title on this one.

Lease – vehicles leased by Ford to an individual

All input/comments/speculation much appreciated!

Jeff

[jwc66k]

A-Plan – vehicles built for current Ford employees and sold at a discounted price (this would seem to fit as the invoice also shows a discount)
Company lease plan...dont have info other than title on this one.

Lease – vehicles leased by Ford to an individual

The "B" plan was used for internal leases by Ford to mid level pay grade and up, and management employees of all Ford divisions who were not covered by collective bargaining.
Individual leases were thru a third party, and may have been coordinated by Ford Motor Credit. This changed several times over the years as it was competitive.
Retired Ford employees covered by the "B" plan could buy a car every year thru the "Z" plan. 
Top management, VPs and general managers, got a free car every year. Division presidents got two.
Jim

[Laurie S.]

My father was the National Account Leasing Manager for Ford, and he leased a new car every year.  He always ordered heavily optioned cars because the price was so good.  We had Thunderbirds from 1966-1970 and then Gran Torinos from 1970 for several years.  He went back to the Thunderbird for the Diamond Jubilee model and had some others, too, but never a Mustang, unfortunately.  But, we had two of our own, my 1968 coupe, and my mother's 1974 Mustang II.

[midlife]

The Newport Beach facility of Ford Aerospace was another destination of many lease cars, mostly for higher pay grade engineers and managers. The majority were ordered in the early part of the model year and were fully loaded. A typical 73 Mach I with everything would cost about $70 a month to lease, including insurance. Note that this car went to "J Wallace".
Jim

How do you know this went to "J Wallace"?

[J_Speegle]

How do you know this went to "J Wallace"?

Would say she found it on the third line, second page of the invoice

[midlife]

Duh! 

[jeff8877]

Thanks guys...got this back from Kevin Marti today on Order Type.

Order Type - Sales Vehicle:  indicates this vehicle was ordered by the Marketing Department and used to demonstrate and promote to dealerships.  Because it was to promote and demonstrate, these vehicles were highly optioned.

Thank you,
Marti Auto Works

[specialed]

A brass tag car?

[J_Speegle]

Thanks guys...got this back from Kevin Marti today on Order Type.

Order Type - Sales Vehicle:  indicates this vehicle was ordered by the Marketing Department and used to demonstrate and promote to dealerships.  Because it was to promote and demonstrate, these vehicles were highly optioned.

Thank you,
Marti Auto Works

Of course this is how it was suppose to work - not always when or why   Especially IMHO in this situation as there is little use to demonstrate or promote what would soon become last years model


Ed - see no reason for it being a "brass tag" vehicle

[70cj428]

From what I was told ( by an retired ford district sales rep) That the order type had a lot to do with the priority the car got in being built, I'd bet that SALES VEHICLE order types would be one of the highest prioritys...  Someone with a lot of clout probably wanted to make sure he got the car he wanted before production was shut down for the model year changeover....      Just a guess though, John

[svo2scj]

Seeing that it is a LATE 73
Seeing that is is LOADED
Seeing that is was BUILT and BILLED (full discounts)
Seeing that it was DIVERTED to E & L Hollingsworth 
Seeing that it was SHIPPED AIR   

(Now if I had the VIN - I could really answer)..........might have been a "Ford family" car used in CA on vacation !

Mark
P.S.  Up to the point of shipping air - I would have thought it was movie bound - but FMC wouldn't be using a 73 in 73.  There was the practice of "parading cars to stars" but not ones RUSHED ON PLANES !

[jeff8877]

Guys,

Thanks to all who have contributed here...wanted to recap what I have found out in the hopes that someone new sees this or can add anything...

Mid June 73 build...very late so probably not a "sales vehicle" used for marketing purposes although this is what is on Marti. Model year coming to an end very soon after build and new Mustang IIs coming out.

Exec purchase...has a name on page 2 of Eminger invoice of J Wallace but input seems unlikely that it was for an exec since car was AIR SHIPPED to Los Angeles. Anyone ever heard of another car being shipped by air?? Seems someone needed/wanted it quick.

Any further speculation or places to possibly get to the bottom of this would be much appreciated.

Thank You
Jeff Meyers