What I?m saying, unless they invented a process that hasn?t been published, spoken about, etc? it isn?t new.
All zinc plating is dull without brighteners, basically whatever the anode looks like, But the brighteners impact the quality of the plating dramatically.
There are other ways to transfer zinc to steel. Tumbling with zinc, or using zinc shot work well.
With the zinc shot I have, I can make a bolt look at he same color/texture as galvanized pipe for instance.
Ask these experts about the technique used. Curiosity as it is.