Author Topic: Strange Marti Report Dates  (Read 2349 times)

Offline teslaman

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Strange Marti Report Dates
« on: September 07, 2018, 04:25:07 PM »
Hey guys, I just got a Marti report for my car. Here are the important dates:

Order Recieved: 3/08/67
Serialized: 3/10/67
Scheduled for build: 3/23/67
Actually built: 4/05/67
Released: 4/07/67
Sold: 11/17/67

The car was a stock order for a dealer in Los Angeles.

The dates suggest that the car was sitting at the dealer lot for 7 months before it was sold. Is this plausible or might this be due to an error in book-keeping?
1967 San Jose deluxe coupe. Wimbledon White, vinyl top.
289 2V with C4 trans. PB, PS, T/E.

Offline preaction

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Re: Strange Marti Report Dates
« Reply #1 on: September 07, 2018, 05:44:08 PM »
It could be as simple as the demographic in that area didn't like a white car with what ever color vinyl roof your car came with. If it didn't fit in or wasn't liked it sat this is more common with more expensively optioned cars.
8F02R218047-  July 18 1968   Dearborn

Offline 70cj428

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Re: Strange Marti Report Dates
« Reply #2 on: September 07, 2018, 06:05:20 PM »
Not unheard of at all, especially if your car was expensive or one of the higher horsepower cars. People forget that Muscle cars were getting expensive to insure by 1970 and most mustangs sold were the plain jane variety.

One of my cars is a loaded 428CJ car, ordered as a Dealer Demonstrator on 9/09/96 and built on 9/29/69. Even if it was used as a dealer demonstrator till the 71's were available in june of 1970, it still took another 10 months to sell. It was finally sold on 4/16/71, 18 1/2 months after it was built.

My M code 70 Mach was a Basic/off standard order, made to keep the line running on a slow day then pawned off on a dealer to try and sell. It was built on 1/26/70 and it was finally sold on 12/02/70, 10 months later.

My newest acquisition, a grabber green loaded 70 CJ was a stock order for a local dealer. It was built on  9/11/69 and finally sold a year later on 9/16/70.

I think the problem with both CJ cars is that they were both loaded, and pretty expensive for a mustang in 70. Both have AC, AM-FM radios, and automatics, plus the 428CJ engine. Those 4 options alone total $1192.00, which added 36% to the cost of a base Mach1, which was a pretty expensive mustang to begin with. ( both cars have some other options so they were even more expensive..)
The 351 is kind of an odd optioned car, in an odd color combination (M code, AC, Auto,  drum brake car that's medium gold with a ginger interior  :o ) I bought that car off the original owner and he had the dealer add 15" wheels just to convince him to buy it. He had it painted Calipso Coral when it was 4 months old...

JMHO, John
« Last Edit: September 08, 2018, 03:31:44 PM by 70cj428 »

Offline 70cj428

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Re: Strange Marti Report Dates
« Reply #3 on: September 07, 2018, 06:21:52 PM »
Just read Pauls post ( we were both typing at the same time)…., I didn't notice what kind of car you had. My guess is that most big dealers had a lot of coupes in stock, especially after the record setting 66 model year, and white wasn't super popular, so it probably took a little while to sell. If you look at the production numbers in Marti's book only 9% of the 67's made were white.  My 70CJ Dealer Demo car is also white, only 7 1/2 % of the Mustangs in 70 were white.

It's funny that the most popular colors today (white, silver, and black) were not popular at all back in the day. Black was so unpopular in 71 that it was discontinued as a standard color for Mustangs in 72 …  ( only 2 % of the mustangs made in 71 were ordered in Black)

The good thing is that White seems pretty popular today ….

JMHO, John

Offline 70cj428

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Re: Strange Marti Report Dates
« Reply #4 on: September 07, 2018, 06:51:55 PM »
I just noticed something interesting before I put the calculator away....

I added up the retail price of the Lima Bean Green CJ I mentioned above and the total retail was 4839.45, the options added 47% to the base price of the car  :o

As a comparison, a new Corvette Convertible in 70 was $4850.00, no wonder it took a year to sell.

I'll stop typing now, I swear...….

John

Offline jwc66k

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Re: Strange Marti Report Dates
« Reply #5 on: September 07, 2018, 07:29:38 PM »
-  especially after the record setting 66 model year, and white wasn't super popular, -
In 64-65, Wimbledon White was the most "popular" color per the "Mustang Production Guide", it was second in 66 to Candy Apple Red.
Jim
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Offline teslaman

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Re: Strange Marti Report Dates
« Reply #6 on: September 07, 2018, 07:49:43 PM »
Thanks for all the info guys! I had no idea that is was pretty common for some cars to sit on the lot for that long. My car came with the 289 but it does have the deluxe interior package. Not sure how much that adds to the cost, but that combined with the color and black vinyl top probably made it unpopular as you guys suggested. I know the rag top is hated on a lot but I think it looks pretty cool  8)
1967 San Jose deluxe coupe. Wimbledon White, vinyl top.
289 2V with C4 trans. PB, PS, T/E.

Offline Coralsnake

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Re: Strange Marti Report Dates
« Reply #7 on: September 07, 2018, 08:40:30 PM »
Not unusual. I had a 1968 Shelby that was sold new in 1970.

Offline 70cj428

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Re: Strange Marti Report Dates
« Reply #8 on: September 07, 2018, 10:28:45 PM »
Quote
In 64-65, Wimbledon White was the most "popular" color per the "Mustang Production Guide", it was second in 66 to Candy Apple Red

Hi Jim, I had heard that before, but always wondered were that info came from, since detailed production records don't exist before 67.  Any thoughts ? ( I'm more of a 68-70 guy ….)

John

Offline jwc66k

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Re: Strange Marti Report Dates
« Reply #9 on: September 08, 2018, 12:16:23 AM »
Hi Jim, I had heard that before, but always wondered were that info came from, since detailed production records don't exist before 67. 
Lots of data accumulated by Jim Smart and Jim Haskel from owners of 1964 thry 1966 prior to and published in 1994.
Jim   
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Offline 67gtasanjose

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Re: Strange Marti Report Dates
« Reply #10 on: September 08, 2018, 06:21:56 AM »
My Vinyl Roof 67, similarly loaded Coupe sat in the Mojave Dessert (Barstow) or was used by the Dealership some how for 11 months before Ford was notified of a "sale" .

Order received 10/20/66, serialized 10/21/66 scheduled 11/1/66 actual build 11/2/1966 and sold 10/7/1967
« Last Edit: September 08, 2018, 12:54:02 PM by 67gtasanjose »
Richard Urch

1967 (11/2/66, S.J.) GTA Luxury Coupe, 289-4V w/Thermactor Emissions, C-4, Int./Ext. Decor +many options

2005 (04/05) GT Premium Convertible, Windveil Blue, Parchment Top w/Med. Parchment interior,  Roush Body Appointments

Offline RoyceP

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Re: Strange Marti Report Dates
« Reply #11 on: September 08, 2018, 11:39:37 AM »
It could have been sitting in the showroom the entire time for customers to sit in and think of what options and colors they wanted. Or maybe it was just overlooked and sat on the lot until the right guy or gal came along and bought it. In any case not unusual at all.
1968 W code 427 Cougar XR-7 GTE Feb 23 Dearborn C6 / 3.50 open
1968 R code 428CJ Cougar XR-7 May 13 Dearborn C6 / 3.91 T - Lock

Offline midlife

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Re: Strange Marti Report Dates
« Reply #12 on: September 08, 2018, 05:13:32 PM »
It could have also been used by the owner as a demonstration car, then found he had difficulties selling it at the end of the model year.
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Offline J_Speegle

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Re: Strange Marti Report Dates
« Reply #13 on: September 10, 2018, 10:19:03 PM »
Hi Jim, I had heard that before, but always wondered were that info came from, since detailed production records don't exist before 67.  Any thoughts ? ( I'm more of a 68-70 guy ….)

Percentages in that book are not a percentage of production but of car info collected and in the database at the time of publication
Jeff Speegle

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